Laurou's designer Pia Lauronen is a Bachelor of Fashion and Clothing, a wife and a mother of three. The roots of the project Laurou extend to the late 1990´s when the designer worked as a model in the fashion capitals, like Tokyo, Milan and Paris. During these years Lauronen was inspired by different cultures. While she was working for many respected clothing brands and wearing their clothes her passion for beautiful clothes of high quality was born.
After the birth of the desingner's own daughter her long smoldered spark of creativity was ignited. Children's clothing became her great passion. Lauronen went to study clothing industry and graduated as Bachelor of Fashion and Clothing in 2018. Laurou Oy was founded the same year.
The vision of Lauronen's own brand began to emerge while studying clothing industry and it became clearer when the right co-partners were discovered. Ballet, her beloved hobby of her youth, never left the designer's heart. The world of ballet became one of Laurou's most important sources of inspiration. Other important sources of inspiration in Laurou collection are art, culture, nature and most importantly, children. The first collection SS19 was influenced by the delicateness of ballet, rustic old stone castles and soulfull black and white photos.
"In future I want to be involved in creating a more responsible clothing industry. I see my own business as an opportunity to make a difference. I am grateful for being able to work in my dream job which is designing and producing children's clothing."