Casually romantic Laurou is a new Finnish children’s clothing brand that was born from passion for beautiful and ethical children’s clothing of high quality. The driving force behind the company is the courage to listen to intuition and to keep following one’s dreams. For the designer, Pia Lauronen, Laurou is a choice of heart. Above all it is a possibility to make an influence to the future of clothing industry.
Laurou’s visual world is classically beautiful and artistic. Instead of fast changing trends Laurou charms with timelessness. The collection combines Finnish pragmatic design with a touch of French elegance. Chic elements are combined with everyday elements. Easy-to-care and comfortable children’s clothes are suitable for everyday life as well as for celebration. A variety of delightful outfits can be created easily by combining the collection’s different items.
Close to production and responsibility are the bases of Laurou. Laurou clothes are designed in Finland with love and professional skill. Production takes place in Latvian and Portuguese factories owned by Finnish companies. Close to production allows close co-operation between the designer and the manufacturer during the entire garment manufacturing process. This is how clothes become safe, are of high quality and ethically produced.
Laurou's brand expression "SI YES OUI" means a positive attitude towards life. At the same time it enlists Laurou's international influences and promises to take customers into to Laurou's timeless, beautiful and fascinating world. Say YES to dreams, say SI YES OUI!